I have some interesting tourist statistics from Visit Britain regarding visitor numbers to the UK from overseas. In our own case we have found that our overseas visitors have grown by almost 50% over the last twelve months however our own findings tend to be distorted through the growth of our business as we continue to target visitors from the international market..
It is therefore interesting to share a few statistics nationally to get an indication of how tourist traffic has been over the year to date.
Looking at the month of July figures show that visitor numbers in the first seven months of 2013 increased by 4% compared to the same period in 2012. Visitor spend increased by 13% to £11.2 billion, a record high in nominal terms. Spend in July was at the highest level ever for a single month, an impressive 23% higher than in July 2012.
Spend per visit was also at a record level in the twelve months to July with visitors on average spending £629.00, 7% more per visit than recorded in the previous twelve month period.
In July there were 1.53 million holiday visits registered. The first seven months of 2013 have seen more holiday visits to Britain than during the same period of time from any prevous year and 4% more than the first seven months of 2012.
It all looks encouraging with these positve figures. More locally we understand that the South Downs National Park is now the third most visited of the national parks in England and Wales. I am trying to draw comparisons with the weather we have enjoyed this summer and the fact that we are already seeing bookings at a number of properties for next summer already something that didn't happen this early in 2012.
Could all this be the start of a positive trend for us all?